2026 / Adobe Summit
We built a voice-driven booth where four AI agents take an idea to a packaged product concept, with branding, an investor one-sheet, and a website, in under ten minutes. I wrote the PRD.
Read the case studyExecutive Producer for content and brand experiences.
A Cannes Lions Grand Prix. A live broadcast for the UN. A tuxedo with its own cooling system.
Selected work
Newest first, 2017 to 2026
2025 / Coors Light
We made the first tuxedo with built-in cooling and sent it to a real wedding in Winter Park, Florida. Directed by Brian Moore, made with m ss ng p eces.
2025 / HP x Ferrari
Fans sent 100,000+ messages in 24 hours. The best ones were printed on the car cover Charles Leclerc and Lewis Hamilton pulled off at the Miami Grand Prix livery reveal.
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2025 / Coors Light
Fans photographed their bad seats. Computer vision measured how much of the field they couldn't see and refunded that share of their beer.
- Sports Clio
- MAD STARS Gold
- Two Cannes Lions shortlists
2025 / OpenAI
OpenAI's first TV commercial, for Super Bowl LIX. We used Sora to explore early ideas. Artists at Builders Club made the film in 2D hand animation and Houdini.
- Red Dot Grand Prix
2024 / United Nations Foundation
A 30-minute live broadcast that brought young people into the UN Summit of the Future. Directed by Tim Bierbaum, with creators like Felipe Neto alongside UN leaders.
- ADC Merit
2024 / Coors Light
We brought the train back for the brand's first solo Super Bowl spot in over 30 years. Directed by Daniel Warwick, with LL Cool J and Lainey Wilson. 400,000+ people raced for 100 seats on board.
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2023 / Atlassian
Three impossible acts with expert partners, including money-growing trees at The Battery with Stripe and a track built with music psychologists to erase earworms.
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2022 / Netflix, Stranger Things
A Morse code S.O.S. hidden in a Season 4 trailer, a TikTok call for Brazil's biggest fans, and one-of-a-kind art on floppy disks for the first eleven to ace the quiz.
- Four Clio Entertainment Silvers
2020 / Girl Scouts of the USA
We turned the Girl Scouts' paper program into an app: a safe troop board, every award in your pocket, and a 3D avatar whose sash shows the badges you've earned. I was the product manager at R/GA, from discovery through a phased pilot with real troops.
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2017 / Christie's
A hidden-camera film of people looking at the Salvator Mundi, without ever showing the painting. It sold for $450 million.
- Cannes Lions Gold
2017 / Mailchimp
Nine rhyming films, sites, and stunts, from KaleLimp to WhaleSynth. Every one of them led back to "Did you mean: Mailchimp?"
- Cannes Lions Grand Prix
Recognition
About
Engineer first. Producer since 2015.
I run productions from the first bid to the final delivery. That means directors, production companies, talent, music, budgets, and dates that can't move, like a Super Bowl.
I started as an electrical engineer at Mattel, designing and programming the electronics and audio inside toys. So when an idea needs a tuxedo that cools itself, or high-tops that order pizza, we can build it for real.
I also lead how my teams at Droga5 use AI in production: which tools are worth it, and where a person still holds the pencil.
Film and broadcastSuper Bowl spots, live streams, short films, stills
Live and experientialFan activations, product builds, wearable tech, events
AI-native productionTool and partner selection, AI imagery and video, agentic experiences